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How To Make Video Content More Engaging: 7 Ways

How To Make Video Content More Engaging: 7 Ways

In this video you’ll learn how to make engaging videos and how to not lose your audience’s interest. ► Like this video? Subscribe! http://smr.sh/KdD The advice to make a video more engaging and interesting can be countless, but in this video we focused on small actionable steps that you can take immediately, even on your old video content. All these pieces of advice, in fact, try to drive more and more traffic to your YouTube channel and your videos, so that your viewers stay on your content for the longest time. Here are the steps: 1. Hook the user from the beginning 2. Research a good topic and find the best keywords for your title with SEMrush's Keyword Overview (you can check it out here: https://www.semrush.com/analytics/keywordoverview/) 3. Use time-triggered cards to promote other related content of yours 4. Use timestamps in the description of your video 5. Always have captions available 6. Ask people to subscribe to your channel 7. End your videos with suggestions by adding an end screen If you want to see more content like this, subscribe! https://www.youtube.com/user/SEMrushHQ?sub_confirmation=1 Timestamps: 00:00 Intro 00:33 Tip 1: How to hook a user in the first 10 seconds 01:33 Tip 2: How to do a killer keyword research for your title 02:35 Tip 3: Use time-triggered cards to promote related content 03:04 Tip 4: Add timestamps to your description to make user experience easier 04:07 Tip 5: Add captions! They're super useful for all those who cannot hear and help with boosting your ranking on Google 05:14 Tip 6: Ask people to subscribe! It seems lame, but it works! 06:02 Tip 7: Add end screens to promote other videos or channels in order to keep people interested! And let me know in the comments if you wanna see another video like this with strategic tips! 📒 USEFUL RESOURCES Why videos with no audio are so important: https://www.nexttv.com/news/mobile-videos-often-watched-without-audio-study-finds Closed captioned videos rank higher: https://www.3playmedia.com/2018/12/10/7-ways-video-transcripts-captions-improve-seo/ Our YouTube Optimisation Playlist: https://www.youtube.com/playlist?list=PLV7hU9BBDbaQ0mcPSZEKd2nitLSTsdIdi 🧰 TOOLS MENTIONED IN THE VIDEO Keyword Overview: https://www.semrush.com/analytics/keywordoverview/ 💻 SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #semrush #seo #digitalmarketing #seotools #video marketing #how to make engaging videos #how to create videos on youtube #how to make youtube videos #how to make your video content more engaging #how to make videos semrush #tutorial how to make videos #tutorial how to create video content #tutorial how to create engaging videos
2020年08月21日  11,533回 41件 307件
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00:00:00 - 00:06:23
How to Rank on YouTube

How to Rank on YouTube

Watch this playlist to learn more about YouTube optimization ► http://smr.sh/KdS In this video Luke Sherran give the best tips to rank on YouTube. ► Like this video? Subscribe! http://smr.sh/KdD Luke Sherran shares 10 tips that can really help you improve the visibility of your videos in search. But on top of that, he also shares a key point that a lot of video marketers don’t tell you, and this could make a huge difference to how your channel performs. #1 - Optimise for the viewer: the reason you need to optimise for the viewer, is because the YouTube algorithm is based primarily around User Behaviour Metrics. #2 - Keyword research: like any form of SEO, you need to start with your keyword research to identify opportunities based on search volumes and the level of competition; and this should be done before you make your video. #3 - Formatting your tags: tags are only really important within the first 24 hours after publishing your video when talking about search traffic #4 - Descriptions: focus on the user first, and think about what you can say in that paragraph to encourage the click through #5 - Optimise your thumbnails: the right thumbnail can have a huge impact on overall video performance #6 - Optimise your titles: when it comes to writing titles, the focus shouldn’t be on SEO, but making sure you get the viewer to click #7 - Edit your captions: I recommend using the editor to correct the auto-generated captions rather than trying to create new ones from scratch. This can save you a lot of time! #8 - Try to maximise watch time: it’s the most important metric on the YouTube platform, and it’s the single biggest ranking factor as it’s the best measure YouTube has in understanding the quality of your content, and the most difficult to manipulate and gamify #9 - Aim for maximum session time: this is another behaviour metric used by YouTube to try and determine both the quality of your content, and ultimately the level of satisfaction of the viewer after they’ve watched your videos #10 - Engagement & viewer signals: viewer signals are what most people consider to be in engagement, and these are things like likes, dislikes, comments and viewer feedback. Viewer signals play a part in video discovery, and YouTube states that these can help them tune their recommendations If you liked this content, then check out some of the other YouTube Optimisation content on the SEMrush channel here ► http://smr.sh/KdD If you wanna check out some more YouTube content, take a look at this playlist: https://www.youtube.com/playlist?list=PLV7hU9BBDbaQ0mcPSZEKd2nitLSTsdIdi and subscribe to our upcoming webinar "5 Hours of YouTube Marketing" ► https://it.semrush.com/webinars/5-hours-of-youtube-marketing/ 💻SEMrush provides huge amounts of incredible free resources and education for digital marketers. Check them out! SEMrush Blog ► https://www.semrush.com/blog/ Take a free 7 days trial ► https://www.semrush.com/prices/ KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: www.linkedin.com/company/semrush Follow us on social media: Facebook: https://bit.ly/2D1w7Nn Twitter: https://bit.ly/3g8GMnI LinkedIn: https://bit.ly/2XaiVfP #semrush #seo #digitalmarketing #seotools #keyword research #SEO #SEM #competitive analysis #competitor analysis #internet marketing #tool #software #semrush #how to rank on youtube #rank on youtube #how to rank on youtube 2020 #rank on youtube 2020 #ranking on youtube 2020 #tips to rank on youtube 2020 #tips to rank on youtube #how to rank on youtube tips #how to rank on youtube 2020 tips #youtube seo #how to rank videos #how to rank youtube videos #youtube tips #grow youtube channel #grow youtube channel fast 2020
2020年07月16日  215,808回 256件 967件
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00:00:00 - 00:18:31
10 Common YouTube SEO Mistakes  | YouTube Optimization

10 Common YouTube SEO Mistakes | YouTube Optimization

Watch this playlist to learn more about YouTube optimization ► http://smr.sh/KdS Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1 713 #YouTubeSEO #YouTubeOptimization Are you making YouTube SEO (Optimization) mistakes that could be costing you valuable views and slowing your channel growth? In this video, we cover 10 common mistakes new YouTuber’s make, and what you can do to avoid them. ✅Like this video? Subscribe to our YouTube channel! http://smr.sh/KdD Our YouTube contributor, Luke Sherran, made these same mistakes himself when he started out on YouTube. Save yourself a lot of time and frustration, and learn from his mistakes. The good news is that these mistakes are relatively easy to avoid when you follow the tips and advice in this video. 0:30 #1 Valuing Optimization over Quality - Content or techniques - what is more important? 1:18 #2 Writing Titles for SEO not the Users - Will Google-2009 Modus Operandi work for YouTube? 2:06 #3 Not Spending Time on Thumbnails - What is a good Thumbnail? 3:06 #4 Ruining Watch Time - How can I kill ranking of a good video, being overaggressive? 4:40 #5 Too Many CTAs - How many CTAs are too many? 5:28 #6 Researching Keywords During the Upload Process - When to do keyword research? 6:04 #7 Having Too Broad a Niche - How narrow should be your niche? 7:20 #8 Overlooking Interactive Features - Why does anyone use End Screens and Cards? 7:58 #9 Not Engaging with Your Audience - What comments should I ignore? 8:35 #10 sub4sub - Follow you follow me - a good idea? 🔔At SEMrush, we get the best industry experts to create valuable content about YouTube Optimization and YouTube SEO. We provide advice, tips, strategies and much more to help you increase the visibility of your videos, get more views and grow your channel. Check out our YouTube Optimization playlist here: https://www.youtube.com/watch?v=thgSHAanq88&list=PLV7hU9BBDbaQ0mcPSZEKd2nitLSTsdIdi 🌟SEMrush provides huge amounts of incredible free resources and education for digital marketers. SEMrush is an all-in-one marketing suite for digital marketing professionals, helping them with SEO, PPC, Social Media, and Content & PR. SEMrush Blog ► https://www.semrush.com/blog/ Buy SEMrush ► https://www.semrush.com/prices/ Follow us on social media: Facebook: https://bit.ly/2D1w7Nn Twitter: https://bit.ly/3g8GMnI LinkedIn: https://bit.ly/2XaiVfP #semrush #seo #digitalmarketing #seotools #semrush #youtube optimization #youtube seo #advice for new youtubers #Luke Sherran #video marketing #how to rank videos on youtube
2020年05月08日  27,584回 388件 893件
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00:00:00 - 00:11:05
YouTube SEO in 2020 with Luke Sherran

YouTube SEO in 2020 with Luke Sherran

Learn about content strategy, SEO tips and more ► http://smr.sh/Kdv Watch this playlist to learn more about YouTube optimization ► http://smr.sh/KdS Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1 #WeeklyWisdom #YouTubeStrategy2020 #YouTubeSEO For full transcript → https://www.semrush.com/blog/weekly-wisdom-luke-sherran-youtube-optimization-2020/ In this video, Luke Sherran covers the YouTube algorithm, where to spend most of your time, an overview of the collaborative filtering, the behavior metrics that you need to understand, and how to use analytics to optimize your content. 0:41 The YouTube algorithm is based primarily around user behaviour metrics 0:58 Which % does the search traffic typically make up of total traffic on popular YouTube channels? 1:17 Most traffic to YouTube videos now comes via YouTube Recommendation engines 1:35 Why user behaviour metrics are now more important than KW research and metadata 2:15 The most reliable metric to determine video quality 2:25 What exactly is video content? What are the key metrics to consider about video content performance? 2:55 What is collaborative filtering? 3:18 How collaborative filtering works 4:05 What happens if the video theoretically gets to the top of the search results page but gets no clicks? 4:20 How to craft a good video title? Why are thumbnails important? 5:05 How much time do the most popular YouTubers spend on creating a thumbnail that converts? 5:35 Storytelling with your video: how to entice your audience 6:20 Audience retention graph in YouTube Studio: look for any decrease and identify the weak spots 6:50 Tips for having a good and concise outro 7:06 Closing tips: exceed expectations! ✅Like this video? Subscribe to our YouTube channel! http://smr.sh/KdD #YouTube Traffic Sources 🔍Search traffic typically makes up between 15% and 25% of total traffic on popular YouTube channels. On my channel, search traffic makes up around 22% of my total traffic; this isn't because I don't get a lot of search traffic, it is just that there are bigger and better traffic sources to focus on. Over 70% of all traffic now comes via YouTube's recommendation engine. So again, if you just focused on search, you're really missing out. The problem is that things like keyword research and metadata feel really tangible and those with an SEO background feel very comfortable using them. The issue is that no matter how perfect your keyword research is, or how well formulated your tags are, if your behavior metrics aren't good, then YouTube won't recommend your video and your video won't rank. #Metrics to Focus On - Average Watch time Originally the YouTube algorithm was based on pretty basic principles, and a video was ranked largely on how many views it had. The issue with this is that it was very easy to gamify. It led to a lot of clickbait and, ultimately, a lot of viewer frustration. Viewers often had to click on multiple videos before they could find the content they wanted. ⏲️So in 2012, the YouTube engineers made a critical change to the YouTube algorithm and actually prioritized watch time overviews. Watch time was seen as the most reliable metric to determine video quality and the most difficult to gamify. And in 2020, it is still one of the most important metrics used to determine video quality. YouTube SEO in 2020 When we talk about YouTube SEO in 2020, the primary focus where you spend most of your time should be your content. Your content is not just your video; it is also your thumbnail and your title. This is because the main metrics you want to consider are: 🖱️Click-through rate ⏲️Watch time 🔣Percentage watched Click-through rate was always a little bit of an unknown on YouTube, but the new Studio actually shows you your click-through rate for each video, which is extremely useful. 🔔At SEMrush, we get the best industry experts to create valuable content about YouTube Optimization and YouTube SEO. We provide advice, tips, strategies and much more to help you increase the visibility of your videos, get more views and grow your channel. Check out our YouTube Optimization playlist here: https://www.youtube.com/watch?v=thgSHAanq88&list=PLV7hU9BBDbaQ0mcPSZEKd2nitLSTsdIdi 🌟SEMrush provides huge amounts of incredible free resources and education for digital marketers. SEMrush is an all-in-one marketing suite for digital marketing professionals, helping them with SEO, PPC, Social Media, and Content & PR. SEMrush Blog ► https://www.semrush.com/blog/ Buy SEMrush ► https://www.semrush.com/prices/ Follow us on social media: Facebook: https://bit.ly/2D1w7Nn Twitter: https://bit.ly/3g8GMnI LinkedIn: https://bit.ly/2XaiVfP #semrush #seo #digitalmarketing #seotools #semrush #YouTube SEO #YouTube SEO 2020 #advice for new youtubers #how to rank videos on youtube #luke sherran #youtube optimization
2020年01月21日  1,084,410回 176件 3,564件
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00:00:00 - 00:08:22
YouTube SEO with Aleyda Solis and Craig Campbell

YouTube SEO with Aleyda Solis and Craig Campbell

Watch this playlist to learn more about YouTube optimization ► http://smr.sh/KdS Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1 #YouTubeSEO Recording of a webinar done by Aleyda Solis and Craig Campbel on YouTube SEO. Aleyda explaining using her experience of YouTube SEO she gained optimizing her own channel. January 2020. ✅Like this video? Subscribe to our YouTube channel! http://smr.sh/KdD 5:57 Aleyda introduces herself 6:12 Media searches that include videos are one of the top trends in Google 7:24 Optimizing video allows building a presence in two biggest Search Engines 7:49 “Crawling Mondays” case study 11:29 Video kit to start 12:54 Key “video” questions 13:39 Most users discover any video not through the search 14:14 Organic search - the 2nd traffic driver in YouTube 16:34 YouTube will follow audience behavior 17:29 Correlations of YouTube ranking factors 18:54 Stat from popular YouTube Channels 20:46 Identify videos (in your niche) with more engagement 22:26 What topics do your competitors publish about? 23:00 Whic terma trigger video results in Google 24:51 Avoid generic topics 26:01 Establishing a consistent publishing schedule 27:06 Targetting 27:26 SEMrush YouTube targetting 28:26 Tracking 31:03 Structure data 31:58 Start Optimizing 32:33 Tubebuddy and VidIQ save a lot of time 33:38 Closed Captions 34:33 Title, description and hashtags - important ranking factors. Tag and closed caption - NOT 36:38 Thumbnails 37:58 Playlists 38:53 End-screens 42:25 Promote while the video is “new” 43:15 Repurpose your video 46:00 Wistis to embed? 47:75 Rank twice with the same video 52:50 Q&A Transcript and slides → https://www.semrush.com/webinars/youtube-seo-with-aleyda-solis/ More webinars → https://www.semrush.com/webinars 🔔At SEMrush, we get the best industry experts to create valuable content about YouTube Optimization and YouTube SEO. We provide advice, tips, strategies and much more to help you increase the visibility of your videos, get more views and grow your channel. Check out our YouTube Optimization playlist here: https://www.youtube.com/watch?v=thgSHAanq88&list=PLV7hU9BBDbaQ0mcPSZEKd2nitLSTsdIdi 🌟SEMrush provides huge amounts of incredible free resources and education for digital marketers. SEMrush is an all-in-one marketing suite for digital marketing professionals, helping them with SEO, PPC, Social Media, and Content & PR. SEMrush Blog ► https://www.semrush.com/blog/ Buy SEMrush ► https://www.semrush.com/prices/ #YouTubeSEO Follow us on social media: Facebook: https://bit.ly/2D1w7Nn Twitter: https://bit.ly/3g8GMnI LinkedIn: https://bit.ly/2XaiVfP #semrush #seo #digitalmarketing #seotools #youtubeseo #youtube marketing #youtube seo #aleyda solis #craig campbell #semrush #seo #youtube search optimization #youtube search #How to rank videos on Youtube
2020年01月10日  3,041回 10件 85件
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00:00:00 - 01:04:31